About us

who we are

Our values

Success and efficiency

CEO Esteban Cabrera has dedicated his education and resources to structure an organization whose focus is based on the belief that our prosperity is directly linked to the success and efficiency of our clientele, for this reason we strive to be an asset to all of our customers. “The Personable Alternative”, is the catalyst on which our company was founded.

Personable

By “Personable” we mean that our sole purpose is to be an extension of our customer’s organization. This entails being easily accessible and conforming to the needs of our clients. We pride ourselves on providing our customers with all of their handling needs, consistently below market pricing.

Enjoyable experience

The driving principle behind our vision was to develop an efficient organization based on the premise of second-to-none customer service. Our day to day goal for Paradise is a stress free, enjoyable experience for our customers.

Paradise's Goal

Mission

To ensure that our customers feel 100% satisfied at all times with our products and services. Our day to day goal for Paradise is a stress free, enjoyable experience for our customers.

Paradise's Promise

Vision

Our goal is to become an extension of our customer’s organization by being easily accessible and conforming to the needs of our clients.

CEO Produce in Paradise

Esteban Cabrera

“I believe in the ideal that our clients are an extended family, solidifying the fact that we are only as good as our customers”